Company Logo's (In-Depth)

I wanted to look at some very successful big production company logos, simply to see what they are trying to reflect about the film they have produced and why they are so eye-catching and unique.

This is the Dream Works company logo. The boy fishing of the moon is hugely well known for Dream Works, this is a hugely recognised company logo. Things I think they did well is firstly keep the colours in the background all very dark and pasted a huge 'DreamWorks' over the top in a much more bright and cheerful colour, shiny out from the dark sky background. This makes the name fully stand out and is in a very clear font coupled with the colours creates a unique and eye-catching name. As for the boy fishing of the moon which is shown in the opening animation at the start of all Dream Works films really can reflect what is coming up in the film. Dream Works mainly aim their films at the target audience of younger people. Their films are often animated and almost always aimed for children. The boy fishing of the moon in the clouds in the sky in a very calm atmosphere as would be more so seen in a children aimed animation film, so not only is the logo eye-catching and eye-pleasing, it also includes a reflection on what is due in the upcoming film. These elements are a few I really want to be sure we can include when we finalise our company logo, I want to be sure we create a unique yet reflective company logo as effective as the one used by Dream Works.